5 Unique Tips for Organising Powerful Corporate Events

Organising successful corporate events can be an effective way to connect with important clients and keeping the employees happy. They are imperative to building and fostering relationships in the business world and can be an excellent avenue to promote the company and its products. Hence, hosting a powerful event, regardless of its purpose, is crucial. In this article, we explore 5 unique tips that can render your corporate event to be a memorable one:

Business events are quite popular as every organisation recognises the importance of hosting client and team building activities. They offer a lucrative marketing opportunity and allow clients to better understand a company’s products and services. They can be organised in many different ways, with each event serving its own purpose.

If your company has had to organise such creative corporate events, you might recognise that several challenges often arise. These roadblocks can cause hindrances in the successful organisation of such events. Setting up a corporate event stage is, therefore, not an easy feat. 

Let us delve deeper into how you can ensure that each one of your company’s events is a success by exploring these 5 unique tips:

Sometimes, planning in reverse can help you to envision a macro plan, helping you to rightly brief the corporate event companies to plan everything in detail. This tip works along the principles of reverse engineering. While organising an event, facing obstacles and getting caught up in details is normal. However, this can be made easy by foreseeing the challenges that might crop up. 

Every project needs to have a vision before corporate event management companies start planning the minute details of the event. This can be done by thinking backwards. Answering the questions mentioned below might be an excellent place to start this exercise-

• What kind of company meeting or event are you organising?
• Who is your target audience?
• What will be the attendees’ takeaway from the event? 

The answers to these questions can help you delineate a plan to cater to your target audience and start planning a powerful business event.

Once you have a macro plan of what kind of corporate team building activities you want to organise, it is time to plan each task of your plan. Segmenting the tasks and creating a checklist- can help you to figure out the primary components of each task and accomplish them with ease. Here are the most important tasks that have to be taken care of in order to make your event a success-

• Decide on the venue.
• Look for meeting halls and locations with all the relevant amenities.
• Decide the mode of transportation.
• Find accommodation options.
• Finalise the corporate event décor.
• Decide the food and beverages to be served.
• Narrow down the entertainment activities to engage the audience.
• Decide what marketing collaterals will be used.

Breaking down each task into small manageable components can take away the stress and help you to prioritise the most important ones to successfully ensure corporate event management.

Event budgeting can be tricky for any corporate event planner as it depends on several factors like- 

• The size of the company.
• Budget allocation by management.
• The scale of the event planned.

While it is best to plan and stick to a budget in order to ensure that you do not overspend, it might be effective to plan with approximately 90% of your budget and save the remaining 10% for contingencies. There will always be unplanned expenses when planning a corp meeting that might surprise you, like additional or hidden charges.

However, keeping a close eye on the expenditure and always reading the fine print to prevent last-minute hassles is essential. Additionally, this strategy helps prevent having to work with a budget that is already stretched thin. Hence estimate all costs a little higher than expected to avoid stressful corporate event management.

This aspect is extremely important for all corporate event organisers, and it depends on the type of MICE event being organised. For fun team activities, it can be as small as an internal email marketing campaign, or it can take the form of a full-fledged marketing campaign for large-scale events. When organising significantly big events, the following channels of marketing can be explored-

• Posters and Flyers 
• Social media and Social media ads
• Search Engine Optimisation and Blog posts
• Event listing websites 
• Emails

Get in touch with experts to help take care of every aspect of event organisation, right from planning to implementation, leaving you time to focus on your business goals instead. The right event company, like the MICE by MakeMyTrip, offers end-to-end execution of corporate events while also offering customised solutions to suit the need of every business. They are well-versed in managing and coordinating with vendors and organisers to provide you with the best services for hosting powerful meetings and events. They have an extensive network of service providers and a dedicated ground team to execute every company event to be a success!  

Explore more about the MICE team by MakeMyTrip here!

Frequently Asked Questions (FAQs) 

Q1. What is the purpose of organising company events? 

Ans.  Organising a company event aims to connect with employees and clients and foster fruitful business relationships.

Q2. Can organising events help in corporate team building activities?

Ans. Yes, company events like offsites, retreats, employee recognition events, training, seminars, and conferences, among others can help employees to learn and collaborate to achieve business growth.

Q3. How to narrow down the search for a venue to host business events?

Ans. Clearly defining the event's agenda and objectives and the number of attendees can help narrow the search for the event venue.

Q4. What is the best way to market a corporate event?

Ans. Sending emails, posting on social media channels, advertisements, promotional blogs, and more can help promote your event.

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